Dog Tag Privacy Policy
Thank you for choosing Dog Tag as your pet health management companion. At Dog Tag, we understand that your privacy and your pet's information are important to you. This Privacy Policy explains how we collect, use, store, share, and protect information when you use the Dog Tag mobile application (the "App"). By using Dog Tag, you agree to the terms outlined in this Privacy Policy.
Last Updated: December 26, 2025
Effective Date: December 26, 2025
1. Introduction and Scope
This Privacy Policy applies to all users of the Dog Tag application, regardless of geographic location. Dog Tag is a pet health tracking application designed to help pet owners store vaccine records, service dog certifications, and complete travel documentation for their pets. We are committed to protecting your privacy while providing you with a useful and reliable tool for managing your pet's health information.
This policy describes:
What information we collect and why
How we use and store your information
Your rights regarding your data
How we protect your information
Our legal obligations and limitations
2. Information We Collect
2.1 Information You Provide Directly
When you use Dog Tag, you may choose to provide various types of information:
Pet Health Information: This includes but is not limited to:
Pet names and identifying information (breed, age, weight, microchip numbers)
Vaccination records and dates
Veterinarian contact information
Service dog certification details
Medical history and health notes
Medication schedules
Allergy information
Travel documentation
Personal Contact Information:
Email address (optional, for account recovery and communications)
Name (if you choose to provide it)
Phone number (optional)
User-Generated Content:
Photos of your pet
Photos of documents and certificates
Notes and comments about your pet's health
Custom reminders and notifications
2.2 Information Collected Automatically
When you use Dog Tag, we may automatically collect certain information:
Device Information:
Device type and model
Operating system and version
Unique device identifiers
Mobile network information
Device settings and preferences
Usage Data:
Features you access and how frequently
Time spent in the app
Navigation patterns within the app
Button clicks and interactions
Search queries within the app
Technical Data:
IP address
Browser type (if accessing web features)
Time zone settings
Crash logs and error reports
Performance metrics
2.3 Information We Do NOT Collect
Dog Tag does NOT collect:
Precise geolocation data
Access to your contacts
Your text messages or phone calls
Financial or payment information (unless you make in-app purchases through Apple's payment system)
Sensitive personal information unrelated to pet care
3. How We Store Your Information
3.1 Local Storage
Dog Tag is designed with a privacy-first approach. Your pet's health information, including all vaccine records, certifications, photos, documents, and health notes, is stored locally on your device. This means:
Your pet's data remains on your iPhone or iPad
We do not transmit your pet's health information to our servers
You maintain complete control over this information
Your data is protected by your device's security features
3.2 Cloud Backup
If you use iCloud or other device backup services, your locally stored Dog Tag data may be included in those backups according to your device settings. Dog Tag does not control or access these backups. Please review your device's backup settings and the privacy policies of your backup service provider.
3.3 Server Storage
We may store the following limited information on our secure servers:
Your email address (if provided)
Account authentication data
App preferences and settings
Anonymous usage statistics
Crash reports and diagnostic data
All server-stored data is encrypted in transit and at rest using industry-standard encryption protocols.
4. How We Use Your Information
4.1 To Provide App Functionality
We use your information to:
Store and organize your pet's health records
Set up vaccination reminders and notifications
Generate travel forms and documentation
Enable search functionality within your records
Sync settings across your devices (if you enable this feature)
Provide customer support when you contact us
4.2 To Improve Our Services
We use aggregated, anonymized data to:
Understand how users interact with Dog Tag
Identify and fix bugs and technical issues
Develop new features based on user needs
Improve app performance and user experience
Conduct internal research and analytics
4.3 To Communicate With You
If you provide your email address, we may use it to:
Send you important updates about the app
Notify you of new features and improvements
Provide tips for using Dog Tag effectively
Send promotional materials and special offers
Respond to your inquiries and support requests
Send security alerts or important notices
Email Marketing Preferences: You have complete control over marketing communications. Every promotional email includes an "unsubscribe" link that allows you to opt out immediately. You can also manage your email preferences in the app settings or by contacting us directly at legal@dogtagapp.com. Please note that even if you opt out of marketing emails, we may still send you important transactional or account-related messages.
4.4 For Legal and Safety Purposes
We may use or disclose your information when we believe it is necessary to:
Comply with applicable laws, regulations, or legal processes
Enforce our Terms of Service
Protect the rights, property, or safety of Dog Tag, our users, or others
Detect, prevent, or address fraud, security, or technical issues
Respond to lawful requests from public authorities
5. How We Share Your Information
5.1 Sharing You Control
Dog Tag provides features that allow YOU to share your pet's information:
Email or text sharing of specific records
Exporting documents as PDFs
Printing records for veterinary visits
Sharing access with family members (if this feature is available)
You have complete control over what information you share and with whom.
5.2 Service Providers
We may share limited information with trusted third-party service providers who help us operate Dog Tag:
Analytics Services: We use analytics tools to understand app usage and improve our services. These providers receive anonymized usage data and are contractually prohibited from using it for any other purpose.
Cloud Infrastructure: We use cloud hosting services to store non-pet-health data (such as your email address and preferences). These providers maintain industry-standard security practices.
Customer Support Tools: When you contact us for support, we may use customer service platforms that store your communications.
Crash Reporting Services: To identify and fix bugs, we use crash reporting tools that collect technical diagnostic data.
All service providers are carefully vetted and are required to:
Use data only for the purposes we specify
Maintain appropriate security measures
Comply with applicable privacy laws
Not sell or share your data with others
5.3 Business Transfers
If Dog Tag is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice in the app before your information is transferred and becomes subject to a different privacy policy.
5.4 We Do NOT Sell Your Data
Dog Tag does not and will not sell, rent, or trade your personal information or your pet's health data to third parties for their marketing purposes.
6. Data Security
6.1 Security Measures
We take the security of your information seriously and implement multiple layers of protection:
Device-Level Security:
Your pet's health data benefits from your device's built-in security features
We recommend using a strong passcode or biometric authentication (Face ID/Touch ID)
Keep your device's operating system updated for the latest security patches
Application Security:
End-to-end encryption for data transmission
Secure authentication protocols
Regular security audits and updates
Protection against common vulnerabilities
Server Security:
Industry-standard encryption (TLS 1.2 or higher) for data in transit
Encryption at rest for stored data
Secure access controls and authentication
Regular security monitoring and intrusion detection
Compliance with industry security standards
6.2 Your Responsibility
While we implement strong security measures, you also play a critical role in protecting your information:
Keep your device secure with a passcode or biometric lock
Do not share your device with untrusted individuals
Be cautious when sharing records via email or text
Regularly back up your data
Report any security concerns to us immediately
Keep the Dog Tag app updated to the latest version
6.3 Data Breach Notification
In the unlikely event of a data breach that affects your personal information, we will:
Notify you via email within 72 hours of discovering the breach
Provide details about what information was affected
Explain what steps we're taking to address the breach
Advise you on actions you can take to protect yourself
Comply with all applicable data breach notification laws
7. Your Privacy Rights and Choices
7.1 Access and Control
You have the following rights regarding your information:
Right to Access: You can view all information stored in the Dog Tag app at any time through the app interface. For information we store on our servers (such as your email address), you can request a copy by contacting us.
Right to Correction: You can edit or update your pet's health information and your personal information directly in the app at any time.
Right to Deletion: You can delete specific records, your entire pet profile, or all app data at any time. Uninstalling the app will remove all locally stored data from your device. To request deletion of data stored on our servers, contact us at legal@dogtagapp.com.
Right to Data Portability: You can export your pet's health records in PDF or other common formats for use with other services or for your personal records.
Right to Opt-Out: You can opt out of marketing emails, analytics collection, and other optional data processing activities through the app settings or by contacting us.
7.2 California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
Right to know what personal information we collect, use, disclose, and sell
Right to request deletion of your personal information
Right to opt-out of the sale of personal information (Note: We do not sell personal information)
Right to non-discrimination for exercising your CCPA rights
To exercise these rights, contact us at legal@dogtagapp.com. We will respond to your request within 45 days.
7.3 European Privacy Rights
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):
Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent
Right to lodge a complaint with a supervisory authority
Our legal basis for processing your data includes:
Consent: When you provide explicit consent for specific processing activities
Contract: To provide you with the Dog Tag service
Legitimate interests: To improve our services and ensure security
Legal obligation: To comply with applicable laws
8. Children's Privacy
Dog Tag is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under 13. The app is designed for pet owners and caregivers who are at least 13 years old.
If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as quickly as possible. If you believe we have collected information from a child under 13, please contact us immediately at legal@dogtagapp.com.
Parents and guardians may use Dog Tag to manage their family's pet health records, but they are responsible for ensuring appropriate use and supervision.
9. International Data Transfers
Dog Tag may be used by individuals around the world. If you use Dog Tag from outside the United States, please be aware that your information (except pet health data stored locally on your device) may be transferred to, stored, and processed in the United States or other countries where our service providers operate.
These countries may have data protection laws that differ from those in your country of residence. By using Dog Tag, you consent to the transfer of your information to the United States and other countries. We take steps to ensure that your data receives an adequate level of protection wherever it is processed, including through:
Standard contractual clauses approved by the European Commission
Compliance with applicable data protection frameworks
Implementation of appropriate technical and organizational security measures
10. Limitation of Liability and Disclaimers
10.1 App Purpose and Limitations
Dog Tag is provided as a convenience tool for organizing and storing your pet's health information. It is important to understand the following limitations:
Not Professional Advice: Dog Tag is not a substitute for professional veterinary advice, diagnosis, or treatment. Always consult with a qualified veterinarian regarding your pet's health concerns. Do not disregard or delay seeking professional veterinary advice based on information stored in or provided by Dog Tag.
Information Accuracy: We do not verify, validate, or guarantee the accuracy, completeness, or reliability of any information you enter into Dog Tag. You are solely responsible for ensuring that all information you record is accurate and up-to-date.
No Medical Monitoring: Dog Tag does not monitor your pet's health conditions or provide medical alerts beyond simple reminder notifications that you set yourself.
10.2 Data Loss and Backup
Your Responsibility to Backup: Since your pet's health information is stored locally on your device, you are responsible for maintaining backup copies of important records. We strongly recommend:
Regularly exporting important documents
Using your device's backup features (iCloud, iTunes, etc.)
Keeping paper copies of critical health records
Taking screenshots or photos of important information
No Liability for Data Loss: We are not liable for any loss, corruption, or deletion of data stored in Dog Tag, whether caused by:
Device malfunction or damage
Software bugs or errors
Operating system updates
Device theft or loss
User error
App uninstallation
Any other cause
10.3 Service Availability
We strive to provide reliable service, but we cannot guarantee that Dog Tag will be:
Available at all times without interruption
Free from errors, bugs, or defects
Compatible with all devices or operating system versions
Free from viruses or other harmful components
We reserve the right to:
Modify or discontinue features at any time
Perform maintenance that may temporarily limit functionality
Update system requirements
10.4 Third-Party Links and Services
Dog Tag may contain links to third-party websites, services, or resources. We are not responsible for:
The content or practices of third-party sites
The accuracy of information on external websites
Privacy policies of other services
Any transactions or interactions with third parties
10.5 Limitation of Liability
To the maximum extent permitted by applicable law:
No Warranties: Dog Tag is provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.
Liability Cap: In no event shall Dog Tag, its owners, developers, employees, or affiliates be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:
Loss of data or information
Loss of profits or revenue
Veterinary expenses or pet health complications
Missed appointments or travel complications
Emotional distress
Any other damages arising from your use or inability to use the app
Our total liability for any claims arising from your use of Dog Tag shall not exceed the amount you paid for the app (if any) in the twelve months preceding the claim, or $100, whichever is less.
Exceptions: Some jurisdictions do not allow the exclusion of certain warranties or limitations on liability. In such jurisdictions, our liability will be limited to the greatest extent permitted by law.
10.6 User Responsibilities
By using Dog Tag, you agree that you are responsible for:
Verifying all information before relying on it for important decisions
Maintaining the security of your device
Complying with all applicable laws and regulations
Using the app in accordance with our Terms of Service
Any consequences resulting from sharing your pet's information with others
Keeping your app updated to the latest version
10.7 Indemnification
You agree to indemnify, defend, and hold harmless Dog Tag, its owners, developers, employees, and affiliates from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from:
Your use or misuse of the app
Your violation of this Privacy Policy or Terms of Service
Your violation of any rights of another party
Any information you submit or share through the app
11. Dispute Resolution
11.1 Informal Resolution
If you have a dispute with Dog Tag, we encourage you to contact us first at legal@dogtagapp.com to try to resolve the issue informally. We commit to working with you in good faith to address your concerns.
11.2 Binding Arbitration
If we cannot resolve a dispute informally, you agree that any dispute, claim, or controversy arising out of or relating to this Privacy Policy or Dog Tag shall be resolved through binding arbitration, except as provided below.
Arbitration Terms:
Arbitration will be conducted by the American Arbitration Association (AAA) under its Commercial Arbitration Rules
Arbitration will take place in [Your State/Location]
The arbitrator's decision will be final and binding
Each party will bear their own costs and attorneys' fees unless otherwise awarded by the arbitrator
Arbitration will be conducted on an individual basis, not as a class action
Exceptions to Arbitration:
You may bring claims in small claims court if they qualify
Either party may seek injunctive relief in court for intellectual property infringement
Claims related to the validity or enforceability of the arbitration clause may be decided by a court
11.3 Class Action Waiver
You agree that any arbitration or court proceeding shall be conducted on an individual basis and not as a class action, consolidated action, or representative action. You waive your right to participate in a class action lawsuit or class-wide arbitration, except where such waiver is prohibited by law.
11.4 Governing Law
This Privacy Policy and any disputes arising from it shall be governed by the laws of [Your State], United States, without regard to conflict of law principles.
11.5 Limitations Period
You agree that any claim or cause of action arising out of your use of Dog Tag or this Privacy Policy must be filed within one (1) year after such claim or cause of action arose, or it will be forever barred.
12. Changes to This Privacy Policy
12.1 Updates and Modifications
We may update this Privacy Policy from time to time to reflect:
Changes in our practices or services
Changes in applicable laws or regulations
New features or functionality
User feedback and concerns
Industry best practices
12.2 Notification of Changes
When we make changes to this Privacy Policy, we will:
Update the "Last Updated" date at the top of this policy
Notify you through the app with a prominent notice
Send you an email notification if we have your email address (for material changes)
Provide a summary of significant changes
12.3 Material Changes
For material changes that significantly affect your privacy rights, we will:
Provide at least 30 days' notice before the changes take effect
Offer you the opportunity to review the new policy
In some cases, request your explicit consent to continue using the app
12.4 Your Continued Use
Your continued use of Dog Tag after we publish or notify you of changes to this Privacy Policy means you accept and agree to the updated policy. If you do not agree with the changes, you should stop using the app and delete your account.
12.5 Policy Archive
We maintain previous versions of our Privacy Policy for your reference. You can request to review previous versions by contacting us at legal@dogtagapp.com.
13. Contact Information
13.1 Questions and Concerns
If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us:
Email: legal@dogtagapp.com Response Time: We aim to respond to all inquiries within 5 business days
13.2 Privacy Requests
To exercise your privacy rights (access, deletion, correction, opt-out, etc.), please submit your request to legal@dogtagapp.com with the subject line "Privacy Request."
Please include:
Your full name
The email address associated with your Dog Tag account (if applicable)
A clear description of your request
Any relevant details that will help us process your request
We will verify your identity before processing privacy requests and will respond within the timeframe required by applicable law (typically 30-45 days).
13.3 Data Protection Officer
For users in the European Economic Area, you may contact our Data Protection Officer at: [DPO contact email, if applicable]
13.4 Supervisory Authority
If you are located in the EEA and believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local data protection supervisory authority.
14. Additional Terms for Specific Features
14.1 Service Dog Certification Storage
When storing service dog certifications:
You are responsible for ensuring you have the right to store and share these documents
Certifications are stored locally on your device with the same protections as other health data
We do not verify the authenticity of certification documents
You should comply with all applicable laws regarding service animal documentation in your jurisdiction
14.2 Travel Form Generation
When using travel form features:
Generated forms are based on information you provide
You are responsible for verifying that forms meet current travel requirements
We do not guarantee that forms will be accepted by airlines, border authorities, or other entities
Travel requirements change frequently; always verify current requirements before travel
We are not liable for travel disruptions, denied boarding, or other issues related to travel documentation
14.3 Reminder and Notification Features
When using reminders:
Reminders are generated based on dates you enter
We are not responsible if reminders fail due to device settings, notification permissions, or technical issues
Do not rely solely on app reminders for critical health appointments
Maintain your own calendar and backup reminder system
14.4 Photo and Document Storage
When storing photos and documents:
Photos are stored locally on your device
Image quality may be reduced to optimize storage
We recommend keeping original copies of important documents
Deleted photos cannot be recovered unless you have a device backup
15. Acknowledgment and Consent
By downloading, installing, and using Dog Tag, you acknowledge that:
You have read and understood this Privacy Policy in its entirety
You agree to the collection, use, and sharing of your information as described
You understand the limitations and disclaimers outlined in this policy
You consent to the dispute resolution procedures, including arbitration
You are at least 13 years old (or the age of majority in your jurisdiction)
You have the authority to agree to this Privacy Policy
If you do not agree with any part of this Privacy Policy, you must not use Dog Tag and should uninstall the app immediately.
16. Severability
If any provision of this Privacy Policy is found to be unenforceable or invalid by a court of competent jurisdiction, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.
17. Entire Agreement
This Privacy Policy, together with our Terms of Service, constitutes the entire agreement between you and Dog Tag regarding your use of the app and supersedes all prior agreements, understandings, and communications, whether written or oral.
18. No Waiver
Our failure to enforce any right or provision of this Privacy Policy shall not constitute a waiver of such right or provision. Any waiver of any provision of this Privacy Policy will be effective only if in writing and signed by Dog Tag.
19. Assignment
You may not assign or transfer your rights or obligations under this Privacy Policy without our prior written consent. We may assign our rights and obligations under this Privacy Policy without restriction.
Dog Tag reserves the right to modify this Privacy Policy at any time. Please review it periodically for changes.